Coaching in the Pressure Cooker

Coaching in the Pressure Cooker (“The Coaching World” – December 2011 ICF Newsletter)

Every nation has its unique and special set of history, culture, and language characteristics that create common narratives and paradigms, which shape the way that coaching is done. As a coach and an Israeli, I will try to go beyond the limits of the paradigm I operate in and share some of the characteristics of my environment and its influence on the coaching market and the coaching relationships in Israel.

Israel as a Pressure Cooker

Population density – The state of Israel has a population of 7,746,000 inhabitants on a territory of 22,145 kilometers. (1,2) According to the United Nations statistics for 2006, Israel is considered one of the most densely populated countries in the world, with 343 people for a square kilometer. (1)

The Arab – Israeli Conflict – The state of Israel is in continuous conflict with its neighboring Arab nations. Since it was founded in 1948, Israel has had seven wars, two Palestinian upraises, and has been engaged in many military confrontations. (1)
Israel has peace treaties with two of its neighbors – Egypt and Jordan.

Life danger – In addition to re-occurring terror attacks that take life and undermine the Israelis’ feeling of personal security, during the years 2001 – 2009 over 10,000 missiles and bomb shells were fired from Gaza on Israel, injuring over 1,000 people. (3)

Inner tension – While Israel is a melting pot for many immigrants from all over the world, it is a heterogeneous society with many inner tensions between: Jews vs. Arabs, Secular vs. Orthodox, “Sabras” (Israeli-born) vs. “Olim” (Jewish immigrants), Olim from Europe and America vs. Olim from Africa.

Living expenses – The average Israeli needs to work 11 years to buy an apartment. The ratio of the Israeli median apartment cost vs. the median income in Israel is higher than in the US, Australia, Canada and England. (4) It is not surprising that 39% of Israelis claimed that it is difficult or very difficult for them to live on their current salary vs. 25% of the OECD (Organization for Economic Co-operation and Development) residents feeling that way. (7)

The Impact on the Israeli People

  1. Negative experience – According to the OECD, Israelis reported more than any other country that they sense very negative emotions, such as pain, concern, stress, anxiety and sadness. (5)
  2. Hard working – The Israeli individual works on average 1943 hours a year, 179 hours more than the OECD average. (5)
  3. Entrepreneurship – In 2009 Singer and Senor published the book on Israel – “The Start-Up Nation”. In their book they suggest that: “What makes the Israeli character so powerful is a mixture of patriotism passed down from the founding generation, a constant struggle for survival, an ongoing sense of scarcity and restlessness – all having deep roots in the Jewish and Israeli history. (8)
  4. Content – Despite the stressed environment, 72% of Israelis are satisfied with their life vs. an average of 59% in the OECD nations.(6)
  5. Connection – There is a sense of a shared destiny and identity. It is likely driven from: the tiny size of the country, being an island in the Geo-cultural space, the short history of Israel being a young society, the Jewish denominator, the constant threat from external enemies, the shared traumas, the sacrifices and mutual experiences from having served in the Army. (9)

The Evolution of the Coaching Profession in Israel

Coaching was introduced in Israel in 1988. Up until 2002 there were only a few coaches. The coaching “boom” started in 2002, and is the result of several reasons.

  1. The need to deal with the recessions of the last decade.
  2. The Israeli spirit of entrepreneurship.
  3. Increased public awareness due to airing of two coaching reality shows on Prime-Time Television.

Today there are more than 120 coaching schools and programs, over 7,000 graduates, and about 5,000 coaches registered in four coaching organizations. (10)

On the one hand, the high number of coaches increased the awareness of the profession. On the other hand, it has lowered the image of it. Lack of one obligatory standard hasn’t help (despite the good work of the coaching organizations on this matter). Coaching is most popular among secular Jews. Lately it is also gaining presence in the Orthodox and Arab sectors.

The Israeli coaching market is becoming more professional. Some of the coaching schools represent international ICF Accredited Coach Training Certification Programs others school’s meet’s the standards set by local coaching organizations. I believe that only professionalism will assist coaches to differentiate themselves and be successful over time.

The Effect on the “Coaching Relationship”

  1. Trust is preliminary for coaching. The trust of the client in the coach can’t be taken for granted, especially with the skeptical Israeli who doesn’t want to be deceived. Trust-building starts with the choice of the coach and evolves as the client gains more value, perceiving the coach as a worthy partner for their journey.
  2. Direct and open communication – In general, Israel is a society without masks. Most often, Israelis connect with each other in a blink of an eye, favor non-formal relationships, and try to reduce the distance and authority. (9) The openness creates rapport that generates an effective coaching environment. It also allows a direct feedback. The depth of the feedback is aligned with the depth of the relationships.
  3. The Coaching Agenda – When Israelis choose to be coached, they ask to focus on big issues or concerns, so that when they achieve results they feel that they are getting the best value for their money. When you live in an expensive, unsafe, stressed and intense environment, you don’t waste time on gaining just “nice” results.
  4. Spiritualism vs. pragmatism – The secular sector in Israel regards spiritualism with caution, possibly due to the connection some make between spiritualism and the Jewish religion, and the anger towards the Orthodox who has “claimed” the religion as their own. Some people don’t relate to big words such as vision or purpose, which seem irrelevant to the current situation. They are relevant to the ‘big issues’ like the vision of the Jewish State. Nevertheless, secular Jews do connect with spirit. Perhaps believing in something bigger then yourself, gives you the strength to move forward despite the current situation. Some indicators are the development of Jewish coaching in accordance to the Bible and the Jewish tradition, Zen Buddhism Coaching and more.

Hopefully, this article has shed some light on the unique components of the Israeli environment and its effect on the blooming Israeli coaching market and the unique coaching relationships We know that effective coaching makes all the difference between surviving life vs. living with a sense of deep meaning while realizing one’s aspirations.


  1. Demographics of Israel – Wikipedia
  2. Israel Population density- Y-net encyclopedia
  3. Tracking the Gaza war – a statistic summery 15/2009
  4. “No bubble yet”- The Marker economic newspaper 19/5/11
  5. “why are we so stressed?” – The Marker economic newspaper 18/4/11
  6. “the life quality index: the Israelis don’t manage to combine work and leisure” – The Marker economic newspaper 26/5/11
  7. “good but hard” – The Marker economic newspaper 21/4/11
  8. “the book entered the awareness of people all over the world- it’s about time that the Israelis will understand what they have got” – The Marker economic newspaper 5/5/11
  9. “The ‘Sabra’ ideology and culture in Israel” by Oz Almog 10. Interview of Aviva Baumal – former Charmin of “Israel coaching bureau”.

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